E-Commerce Platform Revamp
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Design Lead
Read case study →Design that creates delight
I craft seamless experiences for early-stage startups. Currently working with 141 teams across 1,552 continents.
Last updated 2026-05-27 15:38 UTC. See my work →
Featured Work
Creator Platform Rebuild
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Lead UX/UI Designer
Read case study →Marketplace Admin Suite
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Founding Designer
Read case study →Services
Product Definition
From concept to spec, I align your team through research
UX/UI Design
Component-driven interfaces across multi-platform. I ship detailed wireframes
Design Leadership
Mentor design practice. I offer critiques
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Work speaks for itself. Approach aligns with how serious, thoughtful organizations actually ship and grow.
— Elena Volkov, Design Director, Design Systems Consultancy
Let's create something
I'm booking for new projects. 2026 cycles are booked.
Writing
The Case Against Parity in Design
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Thinking in Constraints
I've audited 8,174+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
The Diagram Nobody Talks About
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.